Creative Direction · Visual Storytelling · Digital Experiences

Creative work for places, people and businesses with something worth experiencing.

An independent creative house for hospitality, tourism, lifestyle and experience-led businesses.

A stone archway in low golden light, opening onto cypress, sea and mountains

The House

A Creative House for the Way Businesses Are Experienced.

ZALLI brings together brand direction, visual storytelling and digital experiences to shape how businesses are seen, understood and remembered.

We work with hospitality, tourism, lifestyle and experience-led businesses, from emerging concepts to established places ready for a new direction.

A project may begin with one focused improvement or develop into a connected creative system.

Capabilities

Brand Identity & Creative Direction
Visual Storytelling & Campaigns
Websites & Digital Presence
Hospitality & Experience Presentation
Spatial Concepts & Visualisation
Reusable Content & Creative Systems

An olive branch in a stone vase on a limestone ledge in low sun, books on Albania beside it, the sea beyond

Selected Work

Portfolio 2026

Nº 01UDHA JourneysTourism & Experience Development
Nº 02Madreterra & Ma.NiHospitality & Creative Direction
Nº 03The Alchemy of LoveDigital Brand & Creative Systems

ZALLI Nº 01 Brand Identity · Tourism · Albania

UDHA
Journeys

Building a boutique travel brand rooted in Albania.

Aerial view of Zvërnec Monastery and the wooden walkway across Narta Lagoon, Vlorë — Zvërnec Monastery & Narta Lagoon, Vlorë: the first stop of the Ancient Albania & Wine Country journey.

The Opportunity

A Different Way to Experience Albania

UDHA Journeys was conceived as an alternative to conventional sightseeing tours: intimate, locally informed experiences built around culture, landscape and the freedom to explore at a different pace.

The challenge was to translate a small-scale travel concept into a distinctive brand with clear positioning, a compelling experience and a credible market presence.

Brand Strategy & Identity

From Concept to Identity

Naming, positioning and visual identity were developed around the feeling of discovering Albania through local knowledge, thoughtful routes and personal attention.

The Creative System

One Brand. Multiple Experiences.

The identity was extended into a connected system of tour presentations, editorial social content, promotional imagery, video storytelling and practical booking materials.

Each application communicates the same travel experience while remaining adaptable to new journeys and future content.

Primary logo, Earth on Limestone

Launch post, reversed on Olive

Limestone
Earth
Olive
Wine
Clay
Faded Sea

Core palette

The founding philosophy

“The places matter. But the way you experience them matters more.”

Social post: Ancient Albania & Wine Country

Social carousel slide: Zvërnec Monastery & Narta Lagoon

Social post with the line: The places matter

Editorial social system: journey posts, carousel slides and statement pieces.

Promotional image: a country road winding through olive hills, with the line The road is part of the story — Promotional imagery: “The road is part of the story.”

Ancient Albania & Wine Country printed brochure — Tour brochure with route, inclusions and pricing.

ZALLI Nº 01 · Outcome

Built to Go Further.

From positioning and experience design to visual identity, promotional materials and digital content, UDHA was developed as a connected brand system.

The result is a distinctive market-facing identity supported by reusable creative assets, designed to grow alongside the business.

StrategyIdentityStorytellingDigital Presence

ZALLI Nº 02 Hospitality · Sicily · Creative Direction

Madreterra
& Ma.Ni

From hospitality vision to physical and digital experience.

Shuttered doors opening onto a terracotta terrace above the Sicilian coast at dusk — The terrace at Ma.Ni, Sicily.

Brand Architecture

Two Identities. One Vision.

Madreterra and Ma.Ni are two connected expressions of a hospitality business in Sicily. Madreterra provides the parent identity for retreats and experiences, while Ma.Ni focuses on accommodation and local journeys.

Working collaboratively with the owner, the challenge was to establish distinctive visual identities and a coherent presentation across the business.

Madreterra: parent identity for retreats and experiences

Ma.Ni: hospitality branch for accommodation and local journeys

Brand & Creative Direction

A Visual Language for Hospitality.

Collaborative logo development expanded into colour, typography, imagery and a distinctive visual direction, carried across brochures, retreat materials, hospitality information and digital communications.

Madreterra logo development, from first draft to final mark.

Scopri la Sicilia destination brochure, Italian edition — Destination brochure, Italian edition

Spatial Visualisation

Imagining the Space.

Existing room photographs became the starting point for a series of interior concepts, so the proposed direction could be seen before the physical transformation was complete.

Blue bedroom, AI-assisted styling concept — AI-assisted concept

Beyond the Physical Space

From Vision to Guest Experience.

Website, social accounts, Google Maps, email and digital organisation were developed alongside destination storytelling, Booking.com listings and English and Italian check-in videos. The aim was one experience between what guests see online and what they find at the property.

Check-in Ma.Ni Madre video cover with the Ma.Ni and Madreterra logos and an open-door illustration — Check-in video, English & Italian

Branded room materials on a bedside table — Branded room materials

Booking.com listing image set — Booking.com listing set

ZALLI Nº 02 · Scope

Identity · Space · Storytelling · Digital Experience

Two brand identities, a hospitality visual language, interior concepts, guest-facing materials and a connected digital presence, developed as one coherent experience.

Logo DesignCreative DirectionSpatial ConceptsDigital Presence

ZALLI Nº 03 Digital Publishing · Creative Direction · Digital Experiences

The Alchemy
of Love

Building a digital creative ecosystem.

A woman in a black dress seen from behind on a stone terrace above the sea, a fine gold line traced along her spine — Brand imagery. The gold light is a metaphor for inner states.

Brand Identity

From Insight to Identity.

The Alchemy of Love began as an independent creative venture translating human experience, psychology and personal insight into original writing, visual storytelling and digital products.

A distinctive identity was developed around editorial typography, a restrained navy-and-gold palette and a visual language that connects psychological depth with cinematic atmosphere.

Visual Storytelling

Making the Invisible Visible.

Cinematic scenes, realistic human environments and subtle antique-gold illumination turn inner states that are difficult to photograph into expressive visual metaphors.

Woman against a stone wall at dusk, gold light at her chest

Woman reading her phone in a dark café, gold light at her chest

Woman resting on a sofa, gold light at her chest

A couple at dinner, gold light between them

Woman standing on a sea cliff in the wind

Image worlds: Mediterranean · dysregulated nervous systems · private · relational · sovereign. AI-assisted imagery, art-directed for The Alchemy of Love.

Digital Products & IP

From Knowledge to Digital Assets.

Original concepts and psychological frameworks developed into structured digital products, guided practices and educational resources, each combining writing, information architecture, visual design and a repeatable delivery format.

Payhip storefront showing three digital products — Payhip storefront: Nervous System Reset, Heal Anxious Attachment, Heartbreak Healing

Nervous System Reset guide on a tablet — Nervous System Reset

The Inconsistency Filter cover — The Inconsistency Filter

Nervous System Reset daily ritual page — Daily ritual & 21-day structure

Content System

One Idea. Multiple Formats.

lived momentreflectioninsightalchemizeformatdeploy

Carousel slide: You've been trying to heal — Editorial carousel

Carousel slide: I used to believe — Editorial carousel

YouTube thumbnail: Nervous System Regulation — YouTube thumbnail

The Alchemy of Love's Substack publication — Substack publication

The Alchemy of Love YouTube channel — YouTube channel

ZALLI Nº 03 · Outcome

From Creation to Distribution.

Payhip, Pinterest, TikTok, Substack and YouTube provide distinct routes through which original ideas and digital assets reach an audience.

The result is a growing independent creative ecosystem with reusable assets and multiple distribution opportunities.

IdentityStorytellingDigital ProductsCreative Systems

Hands marking up UDHA Journeys layouts, photographs and colour swatches on a sunlit table

Ways to work together

A project may begin with one focused improvement or develop into a connected creative system.

See the offers

Services & Creative Partnerships

Four ways in.

From a single, fixed-scope improvement to integrated creative direction across a whole hospitality or tourism experience.

Offer 01 · Fixed scope

Price€295

The Presence Edit

A more considered first impression.

For businesses that need one important part of their presentation improved without undertaking a complete rebrand.

Scope & terms

Includes a brief creative review, up to three agreed visual deliverables and one revision round.

Target turnaround: 2–3 working days after receipt of materials.

Excludes new logo design, photography, website builds, ongoing management and paid platform fees.

Choose one focused project

Accommodation listing visual refresh
Google Business Profile visual presentation
Three-piece promotional or social design set
Guest-facing digital information refresh

Offer 02

From€750

Brand Foundations

A distinctive identity. A coherent beginning.

For new businesses or established brands ready to develop a clearer visual direction.

Scope & terms

Target turnaround: 5–10 working days after kickoff and required inputs.

Additional logo concepts, extensive collateral, packaging systems and full brand strategy quoted separately.

Starting scope

Creative discovery and visual direction
One developed logo direction with agreed variations
Core colour palette
Typography system
Concise brand usage guide
Two branded applications
Two revision rounds at defined stages

Offer 03

From€1,250

Digital Presence & Storytelling

A connected presence across the places customers meet your brand.

For businesses needing a credible, coherent customer-facing digital experience.

Scope & terms

Typical production: 1–3 weeks depending on platform and content readiness.

Additional pages, original photography, multilingual versions, booking systems, advanced integrations, hosting, domains and ongoing management are quoted separately.

Starting scope

Digital presence and content review
Website or landing-page creative direction
One-page website build using an agreed platform and available assets
Core page content structure and copy arrangement
Three coordinated promotional or digital assets
Basic handover guidance
Two revision rounds

Offer 04 · Tailored proposal

From€2,500

Integrated Creative Direction

One vision. Every important expression.

For hospitality, tourism and lifestyle businesses developing a more complete brand or experience.

Scope & terms

Starting engagements include discovery, an agreed creative direction, a defined selection of creative applications and an implementation roadmap.

The exact combination, number of deliverables, production schedule and price are established in a tailored proposal.

Physical renovation, architectural services, procurement, advanced technical development and external production are not automatically included.

Possible areas include

Brand and creative strategy
Identity and visual direction
Hospitality and destination storytelling
Interior concepts and AI-assisted spatial visualisation
Campaign and promotional creative
Digital experiences and website direction
Guest-facing communication systems
Coordinated implementation planning

Process

Every Project Begins With Understanding the Experience.

01
Discover
We establish what the business needs, who it serves and what should change.
02
Direct
We define the creative approach, priorities, deliverables and agreed investment.
03
Create
The approved direction becomes a coherent set of visual and digital assets.
04
Deliver
Final materials are prepared for use, with practical handover guidance.

A sunlit desk with a laptop showing a website for The Alchemy of Love, printed layouts, a palette and an open notebook

Jennifer leaning on a stone parapet above the rooftops of a Sicilian town, face turned to the late sun

The Person Behind ZALLI

A creative house with a personal point of view.

ZALLI was founded by Jennifer, a multidisciplinary creative working across brand direction, visual storytelling and digital experiences.

Her approach is shaped by an interest in people, places and the details that make an experience memorable. From developing a visual identity to building a digital presence, she brings different disciplines together to create work that feels considered, coherent and distinctly human.

Based in Albania, working across borders.

Jennifer Founder & Creative Director

Start a project

Have a project in mind?

Let’s discuss what your business needs and what would make the greatest difference.

Creative work for places, people and businesses with something worth experiencing.

A Creative House for the Way Businesses Are Experienced.

Selected Work

UDHAJourneys

A Different Way to Experience Albania

From Concept to Identity

One Brand. Multiple Experiences.

Built to Go Further.

Madreterra& Ma.Ni

Two Identities. One Vision.

A Visual Language for Hospitality.

Imagining the Space.

From Vision to Guest Experience.

Identity · Space · Storytelling · Digital Experience

The Alchemyof Love

From Insight to Identity.

Making the Invisible Visible.

From Knowledge to Digital Assets.

One Idea. Multiple Formats.

From Creation to Distribution.

Four ways in.

The Presence Edit

Brand Foundations

Digital Presence & Storytelling

Integrated Creative Direction

Every Project Begins With Understanding the Experience.

Discover

Direct

Create

Deliver

A creative house with a personal point of view.

Have a project in mind?

UDHA
Journeys

Madreterra
& Ma.Ni

The Alchemy
of Love